Launch5 min read

Product Launch Guide | 2026

How to launch your product. Pre-launch, launch, and post-launch.

Launch Framework

Pre-Launch (Weeks 1-4)

  • Build waitlist
  • Get feedback
  • Fix bugs

Soft Launch (Weeks 5-8)

  • Early access
  • Real users
  • Iterate

Public Launch (Week 9+)

  • Announce
  • PR
  • Celebrate