Metrics•5 min read
Metrics Dashboard for Startups | 2026
What to track and why. North star metrics, KPIs, and dashboards.
Essential Metrics
1. North Star
- The one metric that matters
- Company-specific
- Growth driver
2. Pirate Metrics (AARRR)
- Acquisition
- Activation
- Retention
- Referral
- Revenue
Dashboard Framework
| Category | Metric | Target |
|---|---|---|
| Growth | MoM growth | > 10% |
| Retention | Day 30 | > 10% |
| Revenue | MRR | > $X |
| Engagement | DAU/MAU | > 20% |
Tools
- Mixpanel
- Amplitude
- Heap
- Custom dashboards