Marketing•5 min read
Paid Ads for Startups | 2026
How to advertise effectively. Google, Meta, LinkedIn, and TikTok ads.
Paid Ads Basics
Paid ads = scale for money. Spend to grow.
Platforms
Google Ads
- Search intent
- High intent
- $20-100+ CAC
Meta (FB/Instagram)
- Awareness
- Visual
- $10-50 CAC
- B2B
- Professional
- $50-200 CAC
TikTok
- Younger audience
- Viral potential
- $5-30 CAC
Ad Framework
- Audience — Who to target
- Creative — What to show
- Offer — Why to click
- Landing — What they see
Budget Allocation
| Stage | Monthly | Goal |
|---|---|---|
| Testing | $500 | Learn |
| Scaling | $5K+ | Growth |
| Profitable | Revenue | ROAS 3:1+ |